DAMAC built its reputation on glamour — and in 2026 it is Dubai's most prolific luxury and branded-residence developer. If Emaar is the blue-chip master-planner, DAMAC is the lifestyle brand: fashion-house interiors, resort-style communities and bold towers that stand out on the skyline.
Branded residences are DAMAC's signature
DAMAC pioneered the developer-fashion partnership in Dubai, delivering residences with Cavalli, de Grisogono, Versace and more. For investors, branded units command premium pricing and rental rates, and appeal strongly to international buyers seeking a turnkey luxury product.
Where DAMAC is building in 2026
- DAMAC Lagoons — Mediterranean-themed townhouses and villas around swimmable lagoons; one of Dubai's best-selling communities.
- DAMAC Hills & DAMAC Hills 2 — established golf-course community with villas, townhouses and apartments.
- Business Bay & Dubai Canal towers — branded high-rises such as Canal Crown, with skyline and water views.
- DAMAC Islands & Riverside — newer waterfront masterplans extending the lagoon concept.
Payment plans
DAMAC is known for flexible, investor-friendly plans — frequently 20% down with post-handover instalments on select launches — which lowers the upfront barrier and supports leveraged, rental-funded ownership.
The bottom line
DAMAC suits buyers who want standout design, a recognised luxury brand and resort-style amenities. Explore live DAMAC off-plan projects on TRPE and ask us which branded launches are releasing next.
