MERED "Iconic Tower"

Dubai Internet City (DIC) is a technology and business park in Dubai that is considered one of the key information technology centres in the Middle East. Located a 5-minute drive from the Gulf Coast, DIC brings together major international companies, start-ups and innovative IT businesses. Dubai Internet City provides a favourable environment for IT and digital technology businesses. Many well-known software companies, internet service providers, telecommunication companies and other IT companies have their offices here. DIC also offers a wide range of amenities including modern office buildings, business centres, restaurants, cafes, shops and recreational areas. In addition, the area provides services for employees and visitors, including car parks, public transport and other amenities. Dubai Internet City is an important location for business meetings, conferences, seminars and technology events. The district is designed to foster innovation, collaboration and the development of the region's technology ecosystem, making it an attractive destination for IT and digital professionals.

MERED is an ambitious international real estate developer headquartered in Dubai. The company designs and develops innovative, high-end destinations. In 2023, the developer announced the start of construction of the UAE's pilot premium Iconic Tower complex in Dubai Internet City, next to Sheikh Zayed Road. Specialists from the Italian company Pininfarina worked on the design of the project. By 2024, the company's portfolio includes 36 projects in Eastern Europe and the United States. Mered's main idea is to create homes of unrivaled quality and unique design for multi-generational living. The international team of designers, architects, engineers strives to create innovative and high-class objects that only grow in value over time and become an integral part of people's lives. The company takes responsibility for every step of the construction process, applying strict quality control measures. At Mered, they always consider the needs of the owners and the surroundings. Responsible attitude to the business they love encourages the developer's team to constantly push the boundaries of what is possible in the world of real estate. The developer actively explores and captures new markets, realizing ambitious architectural concepts. Every project is a challenge and an opportunity to experiment, not just to be a real estate developer, but to be a catalyst for change and innovation in the industry and markets.